Creating An Opt-In Procedure

Having a clear and concise opt-in policy and procedure available on your website is a win-win situation for both the consumer and your company.  It allows you to target those consumers who specifically want to receive future information about your products and services.  As such, it is important to understand what an opt-in is and how to create a policy that will allow for maximum efficiency while following the CAN-SPAM laws that protect the consumer. Read More

The Growth of Private Label

It comes as no surprise that as the economy has slowed, more and more shoppers have made the switch to private label brands.  However, what retailers and brands should be paying attention to are the reasons behind this shift in consumer behavior and the long-term effect this can have on the bottom line. Read More

No Loyalty Card Needed

Many of the active, viable digital promotion concepts gaining traction in today’s market leverage the point-of-sale integration trail blazed by retailer loyalty card programs.  But how crucial is a loyalty card program to a retailer’s ability to accept digital promotions?

Certainly loyalty cards have a place in retail marketing strategy.  But with a saturated market in which the average household has 12 memberships, some retailers find the programs out of synch with their brand.

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What’s Winning at Retail Right Now

This recession has brought frugal back in a big way. Of course, that’s been a boon to coupon response, pushing redemption up 17% in the first quarter of 2009. But it’s also changed what and how consumers are buying products at retail. Specifically, consumers are turning to private label brands, focusing on the basics and reverting to ‘do-it-yourself’ options. Read More