Promotions

• Accounting for the Digital Revolution

• Ad Circulars and Inserts: Definitely Worth the Money

• Findings from the 2008 Trends Study

• The Promise of Mobile Promotions

• What’s Winning at Retail Right Now

Coupons

• An Investigation of Coupon-prone Consumers - Their Reactions to Coupon Feature Manipulations

• Behavioral Segmentation is Critical in Successful Coupon Promotion

• Consumer Coupon Usage

• Contributing to the Loyalty of Consumers

• Coupon Queens - What Role Do They Play in Coupon Marketing?

• Coupon Use Rises 27%, Drives Redemption to 3.3 Billion in 2009

• Couponing to Underserved Markets

• Coupons and Emerging Media

• Coupons Are Cool Again

• Coupons for Kids

• Coupons Shown to Have a Significant Impact on Purchase Likelihood

• Ethnic Variables

• Findings from the 2008 Trends Study

• In-store Experience May be Key to Coupon Use

• Matching Advertising Messages to Consumers in Coupon Promotions

• Reaching Hispanic Consumers with Coupons

• Renewed Consumer Interest Drives Fourth Quarter Surge in Coupon Use

• The Compatibility of Coupons and Loyalty Programs

• Where the Coupon Users Are

Rebates

• Consumer Rebate Challenges