Identifying Counterfeit Coupons
The challenge in identifying many counterfeit coupons is that they are so well made. Advances in desktop publishing and the availability of low cost, high quality printing equipment make counterfeiters even better at their task. The Internet enables them further, and people who might have been working in isolation can now share their craft.
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Preparing for the Coming Coupon Coding Changes
The coupon industry has been transitioning from the familiar GS1-128 coupon code to the new, more data-dense GS1 DataBar for several years now. The next big date in the transition is coming soon.
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Coupon Redemption Increases Flatten in the Second Quarter
The second quarter of 2010 marks the seventh consecutive quarter of growth in the number of coupons redeemed.
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Counterfeit Activity on the Rise
Coupon use shot up 27% in 2009 compared to 2008, and recent economic hardships are largely responsible. Certainly, most consumers legitimately used more coupons to help meet family budgets and cut household expenses. But it’s not surprising that counterfeit coupon attempts also increased last year while the economy was in decline.
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Welcome to CouponInfoNow.com!
Welcome CouponInfoNow.com!
We welcome you to explore the different areas:
- Education: learn everything there is about coupons, from 101 to how-to tutorials!
- Logistics: shows you the ins and outs of planning, design, execution and evaluation of your coupon promotion.
- News: provides up-to-date information of what is going on in the world of coupons.
- Research: here you will find the latest report and study findings from the coupon industry, from industry trends to consumer perceptions.